I help business lawyers and law firms to improve their positioning by showing them how to use brand, marketing and communications effectively to win more and better clients. I am the only consultant in Switzerland who specialises in brand, marketing and communications for the business law sector. With my knowledge of the industry and many years of experience in various functions, I support my clients in the acquisition process and ensure that they achieve their goals.

For eight years, I led the global positioning of Ernst & Young's tax and legal advisory services. For six years, I was responsible for corporate communications at KPMG Switzerland. During my time as a consultant, I also supported companies in other industries in the areas of brand, communication and marketing. Since 2006, I have been involved with the Lucerne University of Applied Sciences and Arts as a lecturer in strategic management.


Dr. Alfred Raucheisen | Alte Landstrasse 141 | 8800 Thalwil | Switzerland | +41 44 721 31 31 | alfred@raucheisen.ch | CHE-150.963.295